CityBzz makes honey from the flowers of Paris. Its founder, Volkan Tanaci, left banking for bees. His honey carries the “Fabriqué à Paris” label and has won three gold medals at the Grand Paris competition (2016, 2019, 2023).

At a glance

  • Client: CityBzz, urban beekeeper with a workshop-shop in the 13th arrondissement of Paris
  • When: summer 2026
  • Length: one session of one to two hours
  • Subjects: portraits of the founder, the workshop-shop, the products
  • Delivered: 20 to 40 retouched photos for the brand’s social media
Volkan Tanaci holds a honey frame in front of the extractor, in the CityBzz workshop

The brief: three subjects in one session

For its social media, I photographed three things: portraits of Volkan, his workshop-shop in the 13th arrondissement (opened June 2024) and his products. For the portraits, I shot him at the workbench, in his doorway and in front of an orange curtain. For the products, I stayed close to everyday gestures: the jarring, and the hive equipment stored in the workshop.

Everything was done on site, in the shop and the workshop. No studio, no added set: the lit shelves, the wood, the jars and the wax frames were enough to show the trade.

Lit wooden shelves with jars of honey in the CityBzz shop, Paris 13th
Volkan Tanaci, founder of CityBzz, standing in the doorway of his shop

Why this split works for a craft brand

A small brand needs three families of images it can reuse all year. The face of the person behind the product, because that is often who customers remember. The place where people can buy, so the shop is recognisable from the street. And the gesture, which shows the craft better than a list of medals. With those three families, a brand has enough to post for months without booking another shoot.

Volkan Tanaci sitting on a bench in front of an orange curtain, jars of honey and a wax frame on the table
Honey being jarred: black labels placed on copper-lidded jars
Stacked yellow and green hive boxes with a blue handprint, and wax frames

Preparing a photo session for your craft brand

  • Pick a quiet moment in the shop, so a display can be moved without getting in anyone’s way.
  • Keep what shows the craft close at hand: tools, raw materials, packaging.
  • Think about formats from the start: vertical for Instagram and stories, horizontal for the website.
  • Have clean labels and full products ready: in close-up, every flaw shows.

Do you run a craft brand in Paris and need a photographer for your social media? Write to me.

See also: Brands in Focus · Food and hospitality photographer in Paris · Personal branding photographer in Paris

Frequently asked questions

How long did the session take?

One to two hours, on site, in the shop and the workshop.

How many photos were delivered?

20 to 40 retouched photos for the brand’s social media.

Which images does a craft brand need?

The founder’s face, the place to buy, and the craft itself: with those three kinds of images, a brand can post for months.

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